∣차 례∣

제1장 서 론······················································· 3
제1절 연구의 배경 및 목적 ······································ 3
1. 연구의 배경 및 목적 ······································· 3
2. 연구의 목적 ·············································· 4
제2절 연구의 범위 및 방법 ····································· 5
1. 연구범위 ················································· 5
2. 연구 방법 ················································ 5

제2장 문헌 고찰···················································· 9
제1절 특화가로의 정의 ········································· 9
1. 특화가로 배경 및 개념 정의 ································ 9
2. 특화가로의 현황 및 형성과정 ······························ 10
제2절 특화가로 국외 사례 ····································· 12
1. 역사가로 사례 ··········································· 12
2. 상업가로 사례 ··········································· 15
3. 문화가로 사례 ··········································· 18

제3장 특화가로 유형별 현황········································ 23
제1절 역사문화 가로 ·········································· 23
1. 인사동길 ················································ 23
2. 대학로 ·················································· 29
제2절 상업가로 ··············································· 35
1. 가로수길 ················································ 35
2. 명동거리 ················································ 41

제4장 특화가로 이미지············································· 49
제1절 특화가로 예상 유형 및 이유 ······························ 49
1. 역사문화가로 ············································ 49
2. 상업가로 ················································ 53
제2절 특화가로 방문 목적 ····································· 58
1. 역사문화가로 ············································ 58
2. 상업가로 ················································ 62
제3절 소결 ··················································· 66

제5장 결론 및 제언················································ 69