목 차

제1장 서론 ·········································3
제1절 연구 배경 및 목적 ·································3
1. 연구 배경 ···············································3
2. 연구 목적 ···············································5
제2절 연구 범위 및 방법 ·································6
1. 연구 범위 ···············································6
2. 연구 방법 ···············································7

제2장 수원화성문화제와 장소애착 ··················11
제1절 장소애착의 이해 ··································11
1. 장소애착의 개념 및 구성요소 ···························11
2. 장소애착의 활용 ·······································14
제2절 축제의 이해 ······································19
1. 축제의 개념 ···········································19
2. 축제 연구동향 ·········································23

제3장 연구 방법 ··································33
제1절 조사 방법 ········································33
1. 조사 설계 ·············································33
2.　수원화성문화제 현황 ···································35
3. 참여자 선정 ···········································40
제2절 분석 방법 ········································42
1. 자료 수집 ·············································42
2. 근거이론 분석 방법 ····································43

제4장 조사 및 분석 결과 ··························49
제1절 참여자 특성 ······································49
1. 일반적 특성 ···········································49
2. 행태적 특성 ···········································52
제2절 근거이론 분석 결과 ·······························58
1. 개방코딩 ··············································58
2. 축코딩 ················································91
3. 선택코딩 ·············································113
제3절 장소애착 수준별 집단특성 분석결과 ···············114
1. 집단 분류 ············································114
2. 방문객 요구 분석 ·····································118
3. 집단별 요구 분석 ·····································120

제5장 결론 ······································147
제1절 종합분석 ········································147
1. 결론 및 시사점 ·······································147
2. 연구의 의의 및 한계점 ································151
제2절 정책적 제언 ·····································153
1. 관광서비스 개선 ······································153
2. 프로그램 개선 ········································155
3. 축제의 질적 유지 및 개선을 위한 운영 강화 ············157
4. 축제 방문제약요인 조사 실시 ·························158
5. 홍보 방안 개선 ·······································158

참고문헌 ········································161

영문요약(Abstract) ·······························170